Mark Spencer, forensic botanist

马克斯宾塞，法医植物学家

Mark Spencer is a forensic botanist. In other words, he helps police with criminal cases where plant-based evidence can make a difference. His visual identity, designed by London-based Fieldwork Facility, needed to be intelligent, simple, and memorably executed, and part of the challenge was to avoid any insensitivity to the gravity of Mark’s work.

马克斯宾塞是法医植物学家。换句话说，他帮助警方处理基于植物证据的犯罪案件。他的视觉形象由伦敦的Fieldwork Facility设计，设计要求体现智能，简单和记忆点，其中一部分挑战是突出马克工作的敏感性

“In forensic botany the main tools at Mark’s disposal are his observational skills and his vast botanical knowledge,” said FF’s Robin Howie, who created the vectorised logo from his photograph of a leaf with good “eye” qualities.

“在法医植物学方面，马克可以使用的主要工具是他的观察技巧和他广泛的植物学知识，”Robin Howie说，他从具有不错“眼睛”外形的叶子照片中汲取灵感，创造了矢量标志。

When not working in forensics, Mark is a field botanist, public speaker, and TV presenter. To cater to his varied roles, the word “forensics” was omitted from the logo, leaving two phrases in the identity to hint at the different activities — “Plants Hold Secrets” used exclusively for the forensic assignments, with “Plants Tell Stories” used for Mark’s public-facing work.

当不从事法医工作时，马克是田野植物学家，公众演说家和电视节目主持人。为了迎合他不同的角色，标识中省略了“取证”这个词，在身份上留下了两个短语来暗示不同的活动 - 专用于法医任务的“植物保守秘密”，面向公众工作的“植物讲述故事”