平面设计在中国2019-

项目名称 Project：平面设计在中国2019 GDC Award 2019设计奖视觉形象

客户 Client：GDC19组委会

创作年份 Year：2019

创意总监 Creative Director：邓海桂 Deng Haigui

艺术指导 Art Director：邓海桂 Deng Haigui

设计师 Designer：邓海桂 Deng Haigui

项目创作背景

Project Background

GDC设计奖2019 以“The Value of DesignChange : 设计改变的价值”为主题，核心是关注与探讨设计介入商业、生活、社会、文化的更多可能性，设计是介入的工具，设计解密的过程即是发现设计与社会沟通价值的过程。GDC设计奖2019主形象是含有19字样的“GDC”形象,整体视觉系统以密码的形式回应主题，探讨设计解密的价值与可能性…

The theme of GDC design award 2019 is "the value of design change ". The core is to pay attention to and discusss more possibilities in business, life, society and culture. Design is an intervention tool. The process of design decryption is the process of discovering the value of design and social communication. The main image of GDC design award 2019 is the "GDC" image with 19 characters. The overall visual system responds to the theme in the form of password, and discusses the value and possibility of design decryption.

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

设计是介入的工具，设计的过程即是发现设计与社会沟通价值的过程。设计的介入为商业、生活、社会、文化都会带来更多可能性。

Design is a tool for intervention, and the process of design is the process of discovering the value of communication between design and society. The intervention of design will bring more possibilities for business, life, society and culture.