LOFTER-网易轻博

I think that poster making is not only important in the picture and design, but also based on good design. In this essay, I will share some good examples of art direction.

FedEx has a lot of creative series of advertisements, and the design of this advertisement shows its service characteristics more accurately. Using the contrast of wall colors to delineate the regional characteristics of the United States and Brazil, the printed advertisements are realistic and artistic, while the form and the action of delivery are precise descriptions of express business and transportation efficiency. While ensuring that FedEx‘s courier package is the focus of the whole picture, it is not too selective.

This series also has the themes of "China-Australia" and "London-Spain". This series of works relies on ingenious pictures to show the rapid delivery of packages. The theme of "Express Delivery" is vividly reflected.

ZOO SAFARI is an open wildlife park where you can drive a private car and get along with wildlife at close range. In order to ensure the safety of animals, the speed limit of cars in the zoo is 10 kilometers per hour. The Zoo Safari series also includes a tiger and a gorilla (both with the same humour).

This advertisement really interprets the concept of "integration". With Photoshop becoming more and more professional and the continuous interpretation of gorgeous colors, advertisements can be very complex, but also more lovely. DDB is famous for its innovative products and advertisements, such as Chuppa Chups and its Breast Cancer Knowledge Series.

In the bidding for "Acceptance" posters, IKEA chose the theme of "Socks". Colour collision design is very popular in recent years. From the aspects of printing technology and color use, IKEA's tender is both ingenious in conception and flexible in picture. Although other competing concepts are more intriguing, this poster coincidentally interprets IKEA's concept in place. People especially like to try various models, like listing a pair of socks. If you like, IKEA can create a unique space for you.

This is also a poster design that I like very much. It uses simple contrast color matching and collision color illustration image to make an advertisement pop-up interface. Ogilvy has produced another successful print advertising case for Gripex, which uses ingenious creativity to interpret allergy drugs and once again proves its position in the advertising industry. The shape of silhouette and nose is replaced by the shape of cat, which simply and directly conveys the feeling of allergy medicine to people.