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Copywriting
RACHEL 2019-06-14

1. To welcome the 125th anniversary celebration, Mercedes-Benz launched a series of promotional activities on the theme of The best or nothing. There are different understandings of this copywriting, and this is where the copywriting is excellent.



In terms of safety, MercedesBenzundefineds ultimate goal is zero traffic accidents. This copy shows this goal very well. In terms of design, design is the soul of MercedesBenz, which carries the unique personality and charm of the brand. When a MercedesMercedes car is parked in front of you, whether it is beautiful appearance or delicate texture, is an indispensable part of its art design; this unique style is a profound interpretation of MercedesBenz brand "The best or nothing (only the best".

On the system side, the interactive system must meet the highest standards of vehicle design, including the precision of responding to instructions, humanized design, fun driving experience, and, most importantly, the guarantee of driving safety. Only by meeting all the above standards can we ensure that this is the best persncar interaction system for customers. If necessary, we delay or even terminate an invention or experimental concept unless we are 100% sure that it meets all technical standards. When customers realize that we strive to be perfect in every detail, they will understand that Mercedes-Benz is the real best choice.

It can be said that this copy includes all the advantages of MercedesBenz, but also expresses the brand attitude of MercedesBenz, for it to establish a high standard of brand image. It enhances people's good feeling and trust in Mercedes.Benz. Therefore, I think this is a very good advertising copy.


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