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Two most important aspects of graphic design in advertising: layout and color matching.

In graphic advertising design, the composition and layout of the screen is a very important part. We can reasonably arrange the contents of the advertisement picture according to the law of formal beauty, and express the elements of advertisement more fully and intuitively. With standardized text layout, advertising works are both beautiful and can better highlight the theme to attract consumers.

Typography and composition are the basis of design. They can make your work structured and easy to browse. Graphic design, web design without a good composition layout, design works will appear very messy. There are three basic principles that can help you change your work and give you a better sense of design.

1.  Approach

Proximity is the use of visual space to show the relationship between your content. In practice, it's very simple: all you need to do is make sure that the relevant projects are organized together; for example, text blocks or elements in the plane. Uncorrelated combinations should be separated and visually emphasized that they are uncorrelated.

2.Blank space

Blank space is the most important part of every component. Now it does not mean literally "white space". It means negative space. Between your text, between lines, even at the outer edges. White space is not a better understanding of its purpose, it helps you define and separate different parts, give your content, breathing space. If every design feels confused or uncomfortable, a little white space may be exactly what we need.

There is a good example of blank space:

3.Symmetric

As far as form is concerned, print advertisement is an important way of transmitting information in modern times and a medium between advertisers and audiences. From the design point of view, it contains the elements of copywriting, graphics, lines, colors, layout and so on. As an indispensable part of print advertising, color plays a vitaThe main body and background of color.

There is a close relationship between the subject of color and the background of color, and they are both opposite and unified. When dealing with color relations, designers often use contrast techniques, such as in order to highlight the main content of the advertisement, the background color matching of the advertisement screen is usually simple and unified. Background colors often use softer, similar color levels or intermediate colors to highlight the main content, but also designer black background with dark system as the backing of the bright subject. Generally speaking, the choice of background color and the determination of brightness are determined by the main color. The main color is often brighter, brighter and stronger. This choice of color matching can not only distinguish the main body image in the family, but also distinguish the main body color from the background color. l role in enhancing advertising expression, expressing advertising content and attracting target groups.