小红书数据｜LOFTER（乐乎） - 让兴趣，更有趣

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小红书数据

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小红书那些事儿关注

小红书数据平台|“冬日三宝”爆火的背后逻辑

作者：小红书那些事儿

在争夺冬日限定流量里，“热奶宝”、“围炉煮茶”与“热啤酒”已成妥妥的C位，最直观的体现，是接连不断的热搜和持续走高的数据。

在争夺冬日限定流量里，“热奶宝”、“围炉煮茶”与“热啤酒”已成妥妥的C位，最直观的体现，是接连不断的热搜和持续走高的数据。

小红书小红书数据长文章

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小红书数据分析工具 | “盯紧”那群养生的年轻人

作者：小红书那些事儿

90、00后们成为“养生C位”的主力人群。

“敷最贵的面膜，吃最多的保健品；点最便宜的外卖，熬最深的夜”，这既是调侃也是当下年轻人最真实的生活写照。

小红书小红书数据养生长文章

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小红书数据分析工具 | 露营经济的爆火之下有何商机?

作者：小红书那些事儿

精致露营的爆火不仅是商家们眼中能够实现发家致富的“财富密码”，也是小红书博主的“流量密码”。

小红书露营小红书数据长文章

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小红书分析工具 | 商业力强的达人具有哪些特质？

作者：小红书那些事儿

小红书 kol 小红书数据长文章

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千瓜关注

案例拆解丨小红书强种草力达人筛选，实现投放高ROI

作者：千瓜

你还在大量投垂类达人吗？是不是种草力变弱，ROI也越来越低？本期就通过案例拆解，为大家分析“种草力强”的达人究竟如何筛选。千瓜数据营销咨询服务精细化筛选达人，助力品牌提升种草效果。

小红书数据分析小红书数据小红书运营小红书博主小红书种草长文章

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小红书内容营销数据洞察白皮书 | 起底小红书“人货场”

作者：千瓜

为帮助品牌用户全面了解小红书的内容营销逻辑与行业趋势，千瓜数据联合数据洞察咨询机构——解数咨询，推出《小红书内容营销数据洞察白皮书》，为品牌小红书投放提供更全面的思路建议。

小红书数据分析小红书数据小红书运营长文章

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3种kol投放模型，内容种草时代的小红书营销打法

作者：千瓜

2021年双十一刚刚落下帷幕，越来越多的品牌开始关注5403亿销售额之外的东西。透视小红书双11热门品牌种草数据，我们验证了3种可行性较高的小红书种草营销打法，并总结了3种KOL投放模型。

小红书数据分析小红书数据小红书运营小红书种草小红书博主长文章

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直播卷出新高度！小红书品牌营销机会在哪里？

作者：千瓜

2021年是魔幻的一年，随着电商直播带货高速发展，小红书、B站、抖音、快手等平台齐刷刷带起了一批批优质的KOL。在即将开启的流量新纪年2022到来之际，新旧品牌的机遇和挑战将会在何处？

小红书数据分析小红书数据小红书运营长文章

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高爆文率KOL拆解，小红书品牌有效复投的3个方法！

作者：千瓜

双十一大战正式落下帷幕，在这年终最重要的营销节点，小红书作为年轻用户信任的消费决策入口，成为众多品牌抢占营销先机的重要阵地。

小红书数据分析小红书数据小红书博主小红书种草小红书运营长文章

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双十一小红书种草简报！美妆TOP10品牌哪些值得关注？

作者：千瓜

千瓜为大家整理了天猫双十一第一波、第二波预售：美容护肤、香水彩妆、洗护清洁等TOP10品牌的小红书种草数据，供大家参考。

小红书数据分析小红书数据双十一小红书种草长文章

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小红书博主数据增长发力点在哪里？这3招对症下药

作者：千瓜

从账号建立，到内容发布、涨粉，小红书博主在账号运营的每个阶段都会面临着各种各样的问题。如何打破涨粉缓慢，流量数据不好的困境，本期文章从几个方面助力你的流量和粉丝量增长。

小红书数据分析小红书数据小红书博主小红书运营长文章

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                      {list photo.labels as labs}
                      {var lbtxtwidth = Math.floor(wrapwidth*(labs.ort==1?labs.x:(100-labs.x))/100)-62}
                      {if lbtxtwidth>12}
                      <div class="w-labels {if labs.ort==1}w-labels-right{else}w-labels-left{/if}" style="{if labs.ort==1}right:${100-labs.x}%;top:${labs.y}%{else}left:${labs.x}%;top:${labs.y}%{/if}">
                        {if !!labs.icon}
                        <img class="lbimg" src="${labs.icon}" />
                        <div class="lbwrap">
                            <a class="lbtagtxt f-thide" style="max-width:${lbtxtwidth}px" href="//www.lofter.com/tag/${labs.text|escape}" target="_blank">${labs.text|escape}</a>
                        </div>
                        {else}
                        <div class="lbwrap lbwrap-noimg">
                            <a class="lbtagtxt f-thide" style="max-width:${lbtxtwidth+28}px" href="//www.lofter.com/tag/${labs.text|escape}" target="_blank">${labs.text|escape}</a>
                        </div>
                        {/if}
                      </div>
                      {/if}
                      {/list}
                      <img class="wrapbg" src="//l.bst.126.net/rsc/img/common/empty.png">
                    </div>
                    {/if}
                </div>
                <div class="more more-2" {if photo.ow <= 500}style="display:none;"{/if}>
                    <a class="w-zoom" onclick="loft.x.stopEvent(event);loft.m.g.mp${gid}.photoshow(${photo_index});return false;">查看大图</a>
                </div>
                {if !expand}<p>${spescape(captions[photo_index])}</p>{/if}
             </li>
             {if !!expand}{break}{/if}
        {/list}
        </ol>

<div class="flashvideo">
        <object width="100%" height="100%" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,28,0">
            <param name="movie" value="https://www.lofter.com/rsc/swf/video/lofterVideoPlayer.swf">
            <param name="wmode" value="transparent">
            <param name="quality" value="high">
            <param name="allowFullScreen" value="true">
            <param name="flashvars" value="controlbar=none&skin=https://www.lofter.com/rsc/swf/video/skin/skin.zip&file=${src}&image=${imgsrc}&autostart=true&repeat=always">
            <embed width="100%" height="100%"  src="//www.lofter.com/rsc/swf/video/lofterVideoPlayer.swf" flashvars="controlbar=none&skin=https://www.lofter.com/rsc/swf/video/skin/skin.zip&file=${src}&image=${imgsrc}&autostart=true&repeat=always" allowFullScreen="true" menu="false" wmode="transparent" quality="high" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" type="application/x-shockwave-flash">
        </object>
    </div>

<div class="m-icnt m-icnt-askanswer">
      <div class="answerItem">
        <div class="answernick"><a class="${xtag}" hidefocus="true" target="_blank" href="#"></a><span class="answertip"> <span class="answertypetxt ${xtag}"></span></span></div>
        <div class="askarea">
            <div class="question"><div class="qcnt ${xtag}"></div><em class="f-askicon arrow"> </em></div>
            <div class="asker">
                <div style="display:none" class="realnameask">
                    <a target="_blank" href="#"><img class="${xtag}" /></a>
                    <a class="f-thide askernick ${xtag}" target="_blank" href="#"></a>
                </div>
                <div class="anonyask">
                    <img class="${xtag}" />
                    <span class="f-thide askernick ${xtag}"></span>
                </div>
            </div>
        </div>
        <div class="cnt">
            <div class="img"><a href="#" hidefocus="true"><img width="164" class="${xtag}"></a></div>
            <div class="txt ${xtag}">
                <p></p>
            </div>
        </div>
        <div class="more" style="display:none;"><a class="w-more w-more-open ${xtag}" href="#">展开</a></div>
        <div style="display:none" class="askagain"><a class="${xtag}" hidefocus="true" target="_blank" href="#"><span class="againtxt ${xtag}"></span><em style="display:none" class="icon24"> </em></a></div>
        <div class="clearfix opbar">
            <a class="${xtag}" hidefocus="true" href="#">删除</a>
        </div>
      </div>
      <div class="askItem">
        <div class="asknick"><a class="${xtag}" hidefocus="true" target="_blank" href="#"></a><span class="asktip"><em class="nicksep"> </em>提问</span></div>
         <div class="cnt">
             <div class="txt ${xtag}"></div>
         </div>
         <div class="clearfix opbar">
             <a class="addblack ${xtag}" hidefocus="true" target="_blank" href="#">加黑</a>
             <a class="${xtag}" hidefocus="true" target="_blank" href="#">删除</a>
             <a class="${xtag}" hidefocus="true" target="_blank" href="#">仅回答</a>
             <a class="${xtag}" hidefocus="true" target="_blank" href="#">回答并发布</a>
         </div>
      </div>
    </div>

<div class="a-w-sel a-w-sel-7 a-w-sel-do usercard">
	    <div class="w-sel w-sel-7">
	    	<div id="ucarrow" class="arrow arrow-${arrow}"></div>
		    <div class="selc">
	            <div class="selcc selcc-1" id="selcc-1">
	       		    <div class="seli seli-glist2">
	                    <div class="m-glist2">
		                    <div class="w-img2 w-img2-1"><a onclick="window['_gaq'].push(['_trackEvent', '个人名片', '头像点击']);" target="_blank" href="https://${data.blogname}.lofter.com/"><img src="${httpImgConvertToHttps(data.avaImg|default:'https://l.bst.126.net/rsc/img/ava/64.png')}"><em class="vicon {if !!viconclass}${viconclass}{/if}"></em></a></div>
	                        <div class="bloginfo">
	    	                    <a onclick="window['_gaq'].push(['_trackEvent', '个人名片', '昵称点击']);" style="display:inline-block;width:210px;" target="_blank" href="https://${data.blogname}.lofter.com/" class="name f-thide">${data.name|escape}</a>
	                            <div class="subinfo"><a onclick="drawStatisticImg('qbgrmp_20150416_01');window['_gaq'].push(['_trackEvent', '个人名片', '文章xxx点击']);" {if !data.publicPostCount || data.publicPostCount<0}style="display:none"{/if} href="https://${data.blogname}.lofter.com/" target="_blank">文章 ${data.publicPostCount}</a><a onclick="drawStatisticImg('qbgrmp_20150416_02');window['_gaq'].push(['_trackEvent', '个人名片', '喜欢xxx点击']);" {if !data.FavoritePostCount || issubblog || data.FavoritePostCount<0}style="display:none"{/if} href="//www.lofter.com/favblog/${data.blogname}" target="_blank">喜欢 ${data.FavoritePostCount}</a><a onclick="drawStatisticImg('qbgrmp_20150416_03');window['_gaq'].push(['_trackEvent', '个人名片', '关注xxx点击']);" {if !data.followerCount || issubblog || data.followerCount<0}style="display:none"{/if} href="//www.lofter.com/explore?type=follow&bid=${blogid}" target="_blank">关注 ${data.followerCount}</a></div>
	                        </div>
	                        <div class="blogmenu">
                                <div class="menu"{if rankNum == 0} style="display:none;"{/if}>
                                    <a class="menubtn ftag" href="javascript:void(0)"></a>
                                    <div class="menulist ftag" style="display:none;top:50px;opacity:0;">
                                        <div class="arrow"></div>
                                        <ul>
                                            {if data.msgRank == 1}<li><a id="ucmsg" onclick="drawStatisticImg('qbgrmp_20150416_04');" target="_blank" href="{if !!isLogin}https://www.lofter.com/message/${data.blogname}/{else}https://www.lofter.com/front/login?target=https://www.lofter.com/message/${data.blogname}/{/if}">私信</a></li>{/if}
                                            <li><a id="ucblack" href="#">{if !!data.inBlackList}取消加黑{else}加黑{/if}</a></li>
											<li style="{if data.shieldRecomCode==0}display:none{/if}"><a id="ucShield" href="#">
                                                {if data.shieldRecomCode==1}恢复查看推荐{/if}
												{if data.shieldRecomCode==2}不看推荐内容{/if}
											</a></li>
                                        </ul>
                                    </div>
                                </div>
                                <div class="followbtn">
                                    <a class="u-btn2 ftag" style="display:none;" href="#"><span>已关注</span></a>
		                        	<a class="u-btn u-btn-1 ftag" style="display:none;" href="#"><b>+</b><span>关注</span></a>
		                        </div>
                            </div>
	                    </div>
	                </div>
	                <div class="seli seli-goodcnt">
	                    <ul class="m-goodcnt m-goodcnt-4">
	                        <li>
	                        {if defined('posts')&&posts.length>0}
				          	{list posts as post}
	                        	<div class="itm">
			          				{if post_index < 3}
			          					{if post.type == 1 || post.type == 5}
		          							<div class="txt">
		          								{if !!post.title}<h3>${post.title|escape}</h3>{/if}
		          								{if !!post.digest}${post.digest}{/if}
		          							</div>
		          							<a onclick="window['_gaq'].push(['_trackEvent', '个人名片', '文章缩略区域点击']);" target="_blank" href="${post.blogPageUrl}" class="textlink"></a>
						          		{/if}
						          		{if post.type == 2}
						          			<a onclick="window['_gaq'].push(['_trackEvent', '个人名片', '文章缩略区域点击']);" target="_blank" href="${post.blogPageUrl}">
						          				<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">
						          				<span class="icover"></span>
						          			</a>
						          		{/if}
						          		{if post.type == 3}
						          			<a onclick="window['_gaq'].push(['_trackEvent', '个人名片', '文章缩略区域点击']);" target="_blank" href="${post.blogPageUrl}">
						          				{if !!post.showimages}<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">{/if}
						          				<span class="icover"></span>
						          				<span class="w-type"></span>
						          			</a>
						          		{/if}
						          		{if post.type == 4}
						          			<a onclick="window['_gaq'].push(['_trackEvent', '个人名片', '文章缩略区域点击']);" target="_blank" href="${post.blogPageUrl}">
						          				{if !!post.showimages}<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">{/if}
						          				<span class="icover"></span>
						          				<span class="w-type w-type-1"></span>
						          			</a>
						          		{/if}
						          		{if post.type == 6}
						          			<a onclick="window['_gaq'].push(['_trackEvent', '个人名片', '文章缩略区域点击']);" target="_blank" href="${post.blogPageUrl}">
						          				<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">
						          				<span class="icover"></span>
						          				<span class="long-flag"></span>
						          			</a>
						          		{/if}
			          				{/if}
				          		</div>
				          	{/list}
				          	{else}
				          	<div class="nopost">暂无文章</div>
				          	{/if}
	                        </li>
	                    </ul>
	                </div>
	                <div class="seli">
	                	<div class="m-daren">
	                	{if drlist.length>0}
	                		<span class="moredr">更多相似达人：</span>
	                		{list drlist as dr}<a class="ftag" href="https://${dr.blogName}.lofter.com/?from=usercard" target="_blank" onclick="similarBlogClick(${dr.blogId},'${dr.algInfo|default:''}','${dr.recId|default:''}');drawStatisticImg('qbxsdr_20150810_02');">${subStr(dr.blogNickName,14,true)|escape}</a>{if drlist.length === 3 && dr_index === 0}、{/if}{if drlist.length === 3 && dr_index === 1}、{/if}{if drlist.length === 2 && dr_index === 0}、{/if}{/list}
	                	{else}
	                		<span class="nomore">暂无相似达人，</span><a href="//www.lofter.com/explore/?type=recommend" target="_blank" onclick="drawStatisticImg('qbxsdr_20150814_02')">发现更多>></a>
	                	{/if}
	                	</div>
	                </div>
	            </div>
	        </div>
	    </div>
	</div>

{if defined('posts')&&posts.length>0}
      	{list posts as post}
        	<div class="itm tctag">
  				{if post_index < 3}
  					{if post.type == 1 || post.type == 5}
						<div class="txt">
							{if !!post.title}<h3>${post.title|escape}</h3>{/if}
							{if !!post.digest}${post.digest}{/if}
						</div>
						<a onclick="window['_gaq'].push(['_trackEvent', '标签名片', '标签名片缩略图点击']);" target="_blank" href="${post.tagUrl}" class="textlink"></a>
	          		{/if}
	          		{if post.type == 2}
	          			<a onclick="window['_gaq'].push(['_trackEvent', '标签名片', '标签名片缩略图点击']);" target="_blank" href="${post.tagUrl}">
	          				<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">
	          				<span class="icover"></span>
	          			</a>
	          		{/if}
	          		{if post.type == 3}
	          			<a onclick="window['_gaq'].push(['_trackEvent', '标签名片', '标签名片缩略图点击']);" target="_blank" href="${post.tagUrl}">
	          				{if !!post.showimages}<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">{/if}
	          				<span class="icover"></span>
	          				<span class="w-type"></span>
	          			</a>
	          		{/if}
	          		{if post.type == 4}
	          			<a onclick="window['_gaq'].push(['_trackEvent', '标签名片', '标签名片缩略图点击']);" target="_blank" href="${post.tagUrl}">
	          				{if !!post.showimages}<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">{/if}
	          				<span class="icover"></span>
	          				<span class="w-type w-type-1"></span>
	          			</a>
	          		{/if}
	          		{if post.type == 6}
	          			<a onclick="window['_gaq'].push(['_trackEvent', '标签名片', '标签名片缩略图点击']);" target="_blank" href="${post.tagUrl}">
	          				<img src="${post.showimages}" style="visibility:hidden;" onload="this.style.visibility = 'visible'">
	          				<span class="icover"></span>
	          				<span class="long-flag"></span>
	          			</a>
	          		{/if}
  				{/if}
      		</div>
      	{/list}
  	{else}
  		<div class="nopost tctag">暂无文章</div>
  	{/if}