自然梦想家-

项目名称 Project Name: 自然梦想家 Environmental Dreamer Festival

客户 Client : 华侨城欢乐海岸 OCT Harbour

创作年份 Year : 2019

创意总监 Creative Director : 廖波峰 Liao Bofeng

艺术指导 Art Director : 廖波峰 Liao Bofeng

设计师 Designer : 刘怡兰、朱凯迪、曾思欣、Polly / Liu Yilan 、Zhu Kaid i、Zeng sixin 、Polly

插图 Illustration : 刘怡兰、朱凯迪、曾思欣、Polly / Liu Yilan 、Zhu Kaidi 、Zeng sixin 、Polly

摄影 Photographer : 5K STUDIO

项目创作背景

Project Background

这是为连续举办了七届的公益环保活动《自然梦想家》做的展览形象设计。

This is a design for the exhibition of environmental protection welfare event "Environmental Dreamer Festival" which has been held for seven consecutive years .

项目问题与解决方式

Project Statement and Project Solution

这是一个连续举办了七届的公益环保活动，组织者希望从以下几个方面进行改善，以此吸引更多的人关注并参与这个活动。

This is an environmental protection exhibition that has been held for seven years.The organizer hopes that the below aspects could be improved to attract more attention and participation in environmental protection.

1. 展览视觉创新;

2. 让展览更有趣味;

3. 提高公众参与度;

4. 增加线上传播途径;

5. 使用更环保的展览材料。

1. Visual Innovation;

2. Fun and Interest;

3. Audience Participation;

4. Diverse Transmission Methods;

5. Environmental-friendly Exhibition Materials.

创作过程 & 结果呈现

Creation Process & Result

我们提出了“人人都是自然梦想家”的口号，并邀请各行各业近100位人士，用自然元素（太阳、树叶、云、水、树等）创作自画像，同时将自己的环保故事用文字形式记录下来。我们收到参与者的自画像后，进行再设计，作为此次活动的核心视觉元素，应用到物料、展览、交互设计等各个方面。展览在线上和线下共吸引超过近10万人的关注，向大家宣传了环保意识。

We come up with the slogan "Everyone is an Environmental Dreamer". At the same time, we invite nearly 100 people from all walks of life to create self-portraits with natural elements ( the sun, leaves, clouds, water, trees, etc. ) and record their own stories of environmental protection in written words.

After receiving the self-portrait of the participants, we redesign it as the core visual elements of the event, and apply it to materials, exhibitions, interactive design, and other aspects.

The exhibition has attracted more than 100,000 people online and offline and spread environmental awareness to everyone.