LOFTER-网易轻博

Instagram ambassadors have been growing bigger and bigger over the last couple of years. It is a great and cost-effective way to promote business. There are many positives that come from building an Instagram ambassador team. Have representatives post special discounts on social media accounts where people can use a specific promo code or link to get a discount. You get a loyal customer following, word of mouth increases, online presence grows rapidly, and you are likely to get more people talking about your products.

I found an article claiming 12 reason you NEED Instagram ambassadors and it can be found here:

https://www.socialhp.com/blog/12-reasons-you-need-brand-ambassadors-now/

Further, you can use these Instagram ambassadors can use their account to push traffic flow on your website. By using their account, they can post a promotion that offers a specific discount that can only be redeemed at Flatlands website. By doing this you are knocking out to birds with one stone. You are building a customer base and making a sale. However, you are also forcing customers to use your website to receive the discount, which is increasing the number of visitors on your site. Therefore, if you have other products or information on your site, they may buy more products from you or decide to visit your coffee shop based on what they saw/learned. 

An example of a promotion code that must be redeemed on a site is below:

In summary, I think it will be a good way to promote the coffee shop by hiring “Coffee Ambassadors”.